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Fired Earth is part of the AGA Rangmaster Group, which is home to a family of
strong consumer brands that, together, tell a powerful story - not just in the
UK, but increasingly overseas too.
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Aga is an aspirational brand with a pedigree of luxury and English tradition – a brand steeped in heritage; with a heart and soul; and with a magical ability to become part of the family like no other.
It’s seen by millions as central to a happy home life; the warmth and atmosphere of a perfect meal shared with friends and family - an emotional connection to the brand that makes every Aga owner say ‘I love my Aga’.
The brand is quietly confident and discreetly affluent, attracting people who make a conscious decision to invest in an iconic and authentic product that will last a lifetime – in full knowledge of the fact that what they’re buying is not just a cooker but a way of life.
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London-based Divertimenti has been the food lover’s favourite since the sixties. It’s renowned as one of the best sources of distinctive cooking equipment, tableware, specialist ingredients and high-end appliances in the UK, and its knowledgeable staff know their way round more than 5000 hand-picked items that range in price from £2 to £20,000. Touching and handling the goods is an essential part of the customer experience, which is why each and every product is displayed unboxed.
Divertimenti is so much more than just a cooks’ emporium and beautiful tableware shop. Intrinsic to the brand is the role it plays in educating novices and accomplished cooks alike, and the Divertimenti Cookery School runs a packed programme of courses designed to inform and develop skills at all levels.
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After 75 years as the professional’s number one choice, Falcon has developed an unrivalled understanding of the needs of the most demanding chefs - an insight that’s applied to every Falcon product.
From cookers to cookware, the commercial pedigree of the Falcon brand shines through, and no other brand comes close in terms of performance, quality, durability and design The endorsement by renowned chef Nick Nairn is testament to the brand’s achievement in meeting the needs of accomplished amateurs without compromising any of the Falcon professional equipment values.
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Heritage, warmth, durability and more than a century of ‘savoir faire’ in cabinet making are the essence of Grange.
Established in 1904, Grange still crafts products in the mountains near Lyons in France. It stays true to the idea of making furniture of high quality, combining inspirational new pieces, timeless classics and pieces that echo the spirit of the ‘age d’or’.
Fired Earth can be found in over 60 showrooms worldwide – the business has grown but the passion and philosophy remains the same. One might call it a Distinctly Fired Earth approach.
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The Fired Earth philosophy is simple – offer craftsmanship, originality, creativity, authenticity and inspiration to enable consumers to create distinctly individual homes.
As a luxury brand, Fired Earth applies extraordinary care and attention to detail when selecting its products - over two thirds of its tiles are either hand-made or hand decorated and many are exclusive to the brand. Likewise, its expert design and installation service ensures it applies the highest possible standards to create an individual experience.
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Heartland was established in 1990 to carry on the tradition of manufacturing classic cookers, first made in Canada by Findlay Foundry, in 1906.
Heartland continues to lead the North American market with innovation and style in the Classic and Legend brands. Refrigeration, vent hoods and dishwashers have been added to the product line, offering the customer the opportunity to match the styling of all their kitchen appliances.
From Moscow to Sydney, Shanghai to New York, Paris and London – Grange furniture is available in over 40 countries worldwide, satisfying the appetite of discerning customers for beautiful products, hand-crafted with care and passion. Grange epitomises the French ‘art de vivre’ through furniture that truly demonstrates that quintessential French touch.
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La Cornue has played an important part in French culinary life since 1908 when Albert Dupuy invented the Rôtisseuse-Pâtissière. His patented vaulted oven design cooked at an even temperature for the first time and retained moisture in the food. It was a great success, and is the system still used today.
La Cornue is the world expert in domestic culinary art, combining a noble pedigree, professional performance, craftsmanship and stunning good looks to create a gastronomic experience like no other.
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The modern kitchen is the hub of the home - a place to relax, be creative, to be with loved ones and to entertain. The unsung hero of this environment is surely the kitchen sink – a hard working appliance that none of us could live without.
Leisure Sinks has been quietly and determinedly been delivering engineering excellence in sinks for over 70 years, employing a wealth of experience and dependable performance that make it the brand of choice for one in four homeowners in the UK.
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The Marvel story began in 1932 - before the advent of electric refrigeration - with the manufacture of ice boxes during the camper craze, and Marvel has been keeping America cool ever since.
The secret to the brand’s success over the intervening years lies in its innovation and lifestyle driven approach to product development – an approach that has given birth to a series of ‘firsts’ and making it the market leader in luxury refrigeration.
Today, Marvel’s stylish range of high-performance cooling appliances and sinks provide the finishing touches to modern living and outdoor entertaining.
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Rangemaster set the standard in cooking in 1830 when William Flavel invented the Kitchener - the first modern range cooker. It was an overnight success, and went on to win a gold medal at the Great Exhibition 1851.
Still true to its roots, Rangemaster is now the leading name in range cooking, and is synonymous with design, innovation, performance, quality and reliability - making it the design conscious consumers’ brand of choice for an extensive range of stylish kitchen appliances and cookware.
Rangemaster is the first range cooker manufacturer to be awarded The Good Housekeeping Institute’s Approved Accreditation, and came top in a Which? survey of range cookers.
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Throughout its history, Rayburn has been synonymous with all things good in country life and always at the very centre of family life. While practical considerations make it the brand of choice for many working in the rural economy it is also the brand of choice for those who aspire to country life and have a strong sense of taste, self and authenticity.
Rayburn is home to some of the greenest products around, and the environment is at the forefront of Rayburn thinking. Its robust designs, environmental credentials, longevity and practical attributes imbue the brand with a touch of the ‘essential’ – making it the brand truly at the heart of the home.
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An Irish brand with a long and proud tradition, Stanley has been bringing warmth and comfort to homes for generations, stretching back to when the first range cooker was made in Waterford in 1934.
The brand inspires instinctive loyalty and appeals strongly to rural consumers. The sense of family, cosiness and a relaxed and traditional lifestyle are values that Stanley owners aspire to, and Stanley meets these aspirations with its collection of heat-storage cooking, heating and hot water units and stoves.
Stanley combines superb craftsmanship and design to create products that suit a modern lifestyle and bring people together over good food, warmth and a strong sense of heritage..
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The Waterford brand is synonymous with the great design, quality and performance that consumers demand in range cooking at the premium end of the market. Waterford owners are proud to make a statement about their sense of style, culinary ambitions, and their contemporary taste.
Helping consumers achieve the designer look is crucial to the brand's success - and it certainly lives up to expectations with its high-quality, sophisticated and contemporary stainless stell range cookers, built in appliances and hobs.
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Mercury entered the domestic range cooking market as a new player in January 2000 and acknowledged that it needed to have a very distinctive product to be taken seriously by premium kitchen designers. Through the collaboration with top designers, Seymourpowell, we have created classic yet contemporary range cookers that suit any style of kitchen from traditional wood, shaker-style painted to minimalist high gloss furniture.
The Mercury dual fuel range cooker and Thermstone contemporary heat store products have both won several awards for their design qualities, attention to detail, quality of build and cooking performance.