M&S x Fired Earth: The Story

M&S x Fired Earth: The Story

We’re thrilled to finally be able to share with you our brand-new collaboration with M&S.  We’ve been working on the project for well over a year, so it’s great to now be able to tell you all about it.

Iconic Prints

M&S was looking for a brand to partner with on colour and pattern and Fired Earth was the natural choice. The result is a gorgeous collection of textiles designed to look great but also crafted with longevity in mind. 

Signature Paint Colours

12th May will see the launch of a carefully curated edit of beautiful textile designs featuring some of our iconic prints and signature paint colours.

The collection is made up of design bedding, cushions and towels and will be available in M&S stores around the UK and on their website.

Creative collaboration

Working on the project has been hugely inspiring for everyone in the Fired Earth team. From the initial meeting to discuss the potential for a partnership through to seeing the final products brought to life, it has been an enjoyable and hugely creative process.  At an early design meeting at our Beaconsfield showroom, it was instantly apparent how well the two respective design teams would work together. Excitement built as we looked at tiles and paint colours for inspiration – and the story evolved from there.

Intricate Patterns

Calling upon our vast design archive, the M&S team took inspiration from some of our most loved tile collections to create beautiful and intricate patterns for the bedding, towel, and cushion ranges and they have been crafted with care to retain the authenticity of the of the original designs.

Distinctive Design

Initially, M&S is launching two edits which are a considered interpretation of our distinctive Paris and Marrakech tile ranges and a plain colour collection inspired by some of our beautiful paint shades

“It’s always great to work with other British companies and M&S is not only an iconic brand but also – importantly – one that shares our values of longevity, quality and authenticity.”

The Paris Story

The Paris collection is a delicate yet decadent edit, infused with the faded grandeur and the timeless, elegant style of Parisian décor.

In gorgeous inky shades of blue and sage, the M&S X Fired Earth pieces are designed to look great wherever they are used.

The Marrakech Story

The Marrakech story is inspired by the rich spices of the souk and influenced by traditional Moroccan pattern.

Using muted, earthy shades and traditional designs, the colour and texture translate beautifully into timeless pieces perfect for the modern home.

Perfectly Paired

Developed to match the Fired Earth aesthetic, both collections have been crafted using relaxed fabrics – including washed cottons, woven cut jacquards, tufted textures, twin needle detail, and raw edges – creating a timeless look. 

Additional detailing, including exposed brass zips, wooden buttons, and delicate embroidery, elevates the designs into a truly accessible luxury collection.

Shop timeless classics in our showrooms

Enjoy 20% off all of our tiles and 15% off our bathrooms in our winter sale, now on. You can shop the sale in our showrooms across the country or online now.


Find out more and shop the tiles and paint colours that inspired the M&S collection.